Are you new to digital signage solutions? This is a good read for you, especially if you are looking to boost your business with digital signage. But before we dive right in, digital signage is simply the use of flatLCD or LED TV screens to display messages, videos, images or even texts as a way of getting the audience’s attention and attracting more clients to the business.
That said, digital signage is a must have for every business out there. So, whether you are running a small business or a large one or you are thinking of starting one, please keep reading. By reading through, my bet is you will have a clearer understanding of digital signage and its uses. Moreover, when you have made the decision to use digital signage for your business, this post also provides you with 4 go-to digital signage companies.
One of the most popular uses of digital signage is advertising. Let’s be honest; advertisement is the core of every business out there. Fortunately, with digital signage, you will be able to engage your customers and grab their attention. The interesting thing about advertising with digital signage is the fact that you can edit your displayed information at any moment unlike the way it is with other forms of advertisement like print.
Other uses of digital signage that could never go unmentioned include its power to entertain and also increase brand awareness. Through digital signs, you will be able to give the best entertainment to your customers inform of audio and/or video. And if you are looking to increase brandawareness, you will have it all with digital signage solutions.
In today’s competitive world, it is quite obvious that different businesses have different goals and different needs. It is therefore important for you to understand exactly what it is that you are looking for in digital signage. At the end of the day, by knowing what your business needs, you will be able to identify a digital signage company that is right for you. And to make sure that you have a smooth process, here are 4 different companies that you can go to for any matters related to digital signage;
- Software companies –Digital signage software companies specifically deal with software designing. These companies focus on designing the software that you will be using to manage your content as well as make it available on the screens for your audience to see. The good news is that there are so many digital signage software companies out there that you can choose from. However, the bad news is, with so many options available, finding a company that is reliable can be quite overwhelming. For an easier choice though, consider getting recommendations from business owners who have worked with software companies before.
- Hardware companies – Most of the digital signage hardware companies offer both software and hardware solutions to their clients. So, if you are keen enough, your hardware company could be your one-stop digital signage solution provider.Some of the hardware solutions that these companies offer include display systems, media players, TV screens and cables. Apart from that, it is advisable that you go for a company that offers both hardware and software solutions because as we all know, getting two-in-one services is much cheaper.
- Digital signage audio visual companies – Just like the term audiovisual, these companies specifically focus on creating and providing audio and/or video content for businesses. The digital signage audio visual companies will provide tele-conferencing and video conferencing services as well as handle all the cabling and wiring installations. At the end of the day, it is the duty of these audio-visual companies to setup the network and systems that you will need.
- Hybrid digital signage companies – These companies strictly focus on advertising, marketing and branding of the companies. So, if at all you feel like you are failing because of poor branding, advertising or marketing, these are the companies to go to. Through their services, your will get the right content for display and your message will be able to reach masses. And as we all know, the right digital marketing and advertising content does boost a company’s brand.
Moving on, it is obvious that digital signage has become the trend in the corporate arena. With its power to display information, manage content, entertain and provide other digital messages, digital signage has become a necessity for businesses around the world. So, if you have a business that you need to grow or you are thinking or starting one, do not underestimate the power of digital signage.
If truth be told, in this day and age, there is hardly any sector which does not use or need Corporate Digital Signage. To mention but a few, the education sector uses digital signs to give academic updates, enlighten the concerned about different procedures, give directions and basically to facilitate effective and efficient communication.The health sector is also benefiting a lot from digital signs. Throughthese signs, healthcare facilities like hospitals and clinics can pass vital information to patients, give medical updates on patients, give notifications, especially on emergency cases and so on.
Public transportation is also growing faster thanks to the use of digital signs. Thinking about it, cabs, railways and other public transits are making the most out of this by ensuring that they offer directions through digital displays, provide service information, notify the public of any changes among other things.Hotels, restaurants and cafes have also realized the importance of digital signage. Most of them are now using digital signs to interact with customers, keep track of important information, display content as well as keep the customers entertained.
So, at the end of day, the question of whether or not digital signage is important for your business is a question that should never come up again. The underlying question now should be; who doesn’t need digital signage? It is the edge you need to beat your competitors and attract more customers.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.