Smart business owners don’t just create and use some random advertisements, rather they use a combination of marketing and advertising to gradually lead the audience towards, not just buying a new service or product, but of living a new lifestyle. Yes, they don’t just sell their products, they encourage customers to adopt a certain lifestyle.
It is hard to overemphasize how essential visual motifs are for marketing and advertising. People use their eyes more than anything else to learn about their surroundings and the world around them. Consumers are frequently driven by emotions so much so that if their perception towards a brand changes, they can even become emotionally invested in it.
To help you understand the underlying principles at work, here are some tips for effective visual motifs in print ads.
#1 Color
Color is commanding as it can influence one’s buying mood. Choosing the right color in your advertising projects plays a crucial role in the success of your campaigns. Different colors arouse different feelings and it can depend on culture, sex, and other factors. Color affects the decision-making process of consumers.
#2 Repetition
Although repetition is used in ad campaigns as a way to keep a product or a brand in the forefront of buyers’ minds, it can also lead to consumer fatigue. Repetition builds brand familiarity but buyers can become so tired of an advertisement that they start actively avoiding the product. So, reuse only specific images like a logo to create a sense of familiarity with the brand and product.
Pro Tip: At Printing Calgary, the campaigners use rotation policy. That is, instead of posting the same visual advertisement on social media; they create at least three visual ads and rotate them at certain intervals.
#3 Direct Gaze Induction
Take examples from the ad campaigners who employ prominent personalities to promote their products. This is the trickiest of all since the main character in your visual ad requires having complete confidence in the brand message for it to be effective. Eye gaze is a social cue that plays a crucial role in communication and social interaction.
#4 Non-verbal Signals or Body Language
This is where campaigners use pictures with the straight gaze to draw trust. In visual ads, a depiction of people with certain types of body language helps consumers feel assured in making a purchase. For example, if you want to project confidence, show confident people or if you want to project happiness, show images of people happy.
#5 Rule of Thirds
It is a simple compositional technique implemented by dividing an image horizontally and vertically using an imaginary grid. In line with the technique, essential elements of the visual ad should be placed at the intersections of the vertical and horizontal lines.
#6 Placement
In visual ads, how the components are placed and aligned is as important as the images. The balance of the piece and where your eyes are forced to look are important elements in visual advertising. For instance, you can use negative space to provoke emotions from your audience.
#7 Symbolism
Many ad campaigns use allegories and symbolism to project a feeling to the audience such as open fields depicting freedom, mountain depicting challenge, and more. You get the gist.
Final Words
Now that you get the idea of how these visual ad techniques are so effective, put them into practice and create a professional-looking content for your marketing campaigns.
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