As a business owner and brand marketer, you certainly want more people to see your products, more prospective customers following you on social media, and more sales emanating from your social media marketing. Of all social media platforms, Instagram is your best bet to achieving this.
Instagram has more than 300 million users and as a result, numerous businesses and companies are looking for inroads for engaging with the users on the site and gaining a following of loyal customers for their products/services. But, as a business owner, you should care as much about the people as you do about the numbers.
Users of Instagram are also shoppers. Most of them check out brands on the site and follow it if they find the brand’s profile to be likeable. When you post great content, your marketing message will resonate with your prospective customers on Instagram without the need for hard selling on your part. Instagram can help convert passive potential customers to loyal ones.
Setting Up an Instagram Profile for Your Business
Instagram marketing experts, such as those at Gramista, all agree that unless you are the brand in your business, it is imperative that your business profile on Instagram be separate from your personal profile.
In marketing, the audience is the focal point, not you, so pictures of you on vacation, for instance, should be kept out of your business account because they add no value to your customers and will therefore not drive sales.
Instagram gives you only one shot at directing traffic to your ecommerce website using one clickable link that appears under other details in your bio. Use the link to direct users to your ecommerce website or landing page.
All your activities on Instagram should work in concert to showcase your brand and generate traffic. It is important for you to be easily recognizable in a sea of other accounts. Your Instagram handle should therefore be consistent with your business name and handles and names in other social media platforms.
The same goes for your profile image because every interaction or engagement your business does will be accompanied with your profile pic. It should be business-like and easily recognizable.
Using a Captivating Bio to Keep Your Audience Interested
Users on Instagram will look through your profile to see if you’re worth following, so make sure your bio is not only informative but also catchy enough for users to feel the need to follow you. Your content needs to be persuasive and your value evident for them to want you in their feeds.
Needless to say, the name of your business and the services it offers must be included in the bio in a brief, attention-grabbing and non-salesy way. The social culture on Instagram is unlike that on other social media sites and your ecommerce website. Your bio must be tailored specifically for the Instagram community and must be reflective of the content you post on the site.
Don’t bother to include hashtags and keywords in your bio. Just say who you are and what you have to offer.